Apple will not introduce a smart ring, Oura CEO Tom Hale told CNBC on Tuesday, pushing back against rumors suggesting Apple’s interest in the burgeoning wearables category. Speaking at the Web Summit in Lisbon,

Oura, a powerhouse when it comes to smart rings, speculates that Apple will not introduce its own. CEO Tom Hale thinks "it's hard to do."

Tom Hale, CEO of the Oura Ring company, says making a smart ring is really hard (it must be the math involved in the project), and he doesn’t believe Apple will make one. There is no word on whether Hale had his fingers crossed when he made the statement.

Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

Samsung’s smart ring debut put the products firmly in the spotlight, with one analyst predicting that Apple could launch its own smart ring in 2026.

Oura’s CEO expressed doubt in an interview that Apple would create a smart ring, and one of his reasons had all the signs of bait.