As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...

Two years into its five-year strategic plan, the Lloyds Banking Group is refreshing its portfolio of 16 brands in a bid to ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

“We are going to target Gen Z.” So said the leader of a challenger sportswear brand. It’s a problem that some senior ...

Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told ...

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...

In towns and high streets, out-of-home (OOH) advertising spend is predicted to rise by 8.1%, with cinema up 5.1%. Nearly nine ...

Drawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its ...

In 2022, Expedia Group shifted its focus from one-off bookings to building repeat business across its portfolio of travel ...

The Coca-Cola Company is keen to “jump in” to better understand how it can use generative AI, but will not just use the tool for “the sake of doing it”.

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Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...