While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

Public television program distributor PBS has inked a distribution deal with Amazon that will allow users of the streaming platform Prime Video to watch their local PBS member station and PBS Kids. The deal involves around 150 PBS member stations that are already making their main broadcast feed available through the PBS website and apps,