Antitrust officials had imposed the fine over how the search giant might have restricted the way that some websites displayed ads sold by its rivals.

Google has reportedly offered to sell its AdX advertising marketplace to resolve antitrust concerns raised by the European Union. This offer comes amid increasing global scrutiny of Google’s dominance in the online advertising sector.

Google's proposed divestment of AdX to address EU antitrust concerns has been met with skepticism by European publishers.

Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected the proposal as insufficient,

Following a complaint from the European Publishers Council, the European Commission opened its investigation of the search giant, charging Google with violating its antitrust laws by using its advertising technology to undermine and unlawfully block rivals.

Google this year offered to sell its advertising marketplace Ad Exchange, or AdX, to end an EU antitrust investigation. But European publishers rejected the proposal, Reuters reported this week . The news agency cited two people with knowledge of the matter but did not name them.

Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU competition concerns over its adtech practices but the proposal got short shrift from European publishers,