The Macy’s Thanksgiving Day Parade is a beloved holiday tradition with a history as rich and colorful as the balloons floating down the streets of New York City. Launched nearly a century ago, this parade has transformed from a modest department store event into an iconic spectacle watched by millions.

The Macy's Thanksgiving Day Parade, a century-old tradition, takes place on Thursday, November 28 at 8:30 a.m. and promises to be the biggest yet.

One of the most important annual holiday traditions is waking up early on Thanksgiving Day to start (or continue) prepping the family meal while watching the vibrant floats in the Macy’s Thanksgiving Day Parade go by.

It takes 18 months, over 5,000 volunteers, 22 floats, 17 giant balloons, 700+ clowns, and thousands of hours to bring Macy’s Thanksgiving Parade magic to 2.5 miles of fans.

The Macy’s Thanksgiving Parade has existed for nearly a century, shifting from radio to television broadcasts. The parade is still televised nationally on NBC channels, rain or shine. On November 28, the showcase runs from 8:30 a.m. to noon EST. If you subscribe to a live TV streaming service, simply visit the NBC channel to watch the parade.

Late night will come to daytime when Jimmy Fallon and The Roots perform at this year’s Macy’s Thanksgiving Day Parade, appearing alongside a motley mix of music stars.

The Macy’s Thanksgiving Day Parade has added some of the world’s biggest music and entertainment stars to the lineup, including Jennifer Hudson, Kylie Minogue, and Billy Porter. Cynthia Erivo and Cole Escola are also set to appear.

The giant balloons may be flying at the Macy’s Thanksgiving Day Parade, but the stars will be on street. Organizers revealed Thursday that actor-singer Jennifer Hudson, dance music icon Kylie Minogue and Broadway and “Pose” star Billy Porter will all perform,

Jennifer Hudson, Kylie Minogue and Billy Porter are set to perform at the 98th Macy's Thanksgiving Day Parade, NBC announced.