LaMelo Ball is lighting up the NBA, leading the Charlotte Hornets to a significant jump in the power rankings.

For as little as LaMelo Ball has accomplished in the NBA, no one can deny how popular he is. Ball has 10.2 million Instagram ...

Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...

Ball posted 35 points (13-27 FG, 6-14 3Pt, 3-3 FT), six rebounds and seven assists across 35 minutes during Tuesday's 114-89 loss to the Magic.

In franchise history, only Glen Rice and Kemba Walker accomplished one of the feats of Charlotte’s point guard this season.

Through about three weeks of the NBA season, we are beginning to see the best players ... showcase his abilities on a nightly ...

New spots feature NBA stars Anthony Edwards and LaMelo Ball, and Grammy-nominated artist Coi Leray. Ads showcase such ...

Ball's hot shooting defines his game. LaMelo's shooting ability is impossible to overstate. Great shooters like Stephen Curry ...