It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

The 20-year-old is the first tennis player born in 2004 or later, male or female, to reach that prize money milestone.

Today, DICK'S Sporting Goods (NYSE: DKS) released its 2024 holiday gift guide featuring top brands Nike, FP Movement, adidas, ...

On’s co-founders say it’s no longer “just a running brand.” The post On Brand Posts Record Sales, Says It’s No Longer ‘Just a Running Brand’ appeared first on Front Office Sports.

The campaign leads with two 30-second ads, marking the brand’s return to UK television screens after more than a decade.

There appears to be a major shift coming to tennis stores near you, as Italian superstar Jannik Sinner has made changes regarding his personalized merchandise moving forward.Known for his lanky ...

After the dust settled on Saturday's grueling three-hour final, No. 3 Coco Gauff emerged as the 2024 WTA Finals champion.

Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.

"You can't just list garbage, for lack of a better term, and expect a great result." ...