Political advertising today is directed by the pollsters and consultants who adhere to a messaging formula that they—not creative professionals—feel they know best. The root of the problem is ...

We've all seen a lot of political ads lately. But in battleground states, it's a tsunami. Jack Levis is an independent voter in Bucks County, Pennsylvania, which makes him one of the most ...

A new study from The Myers Report estimates that U.S. political ad spending for the 2024 campaign will top $12 billion, eclipsing the $9.02 billion spent in 2020 and the $8.9 billion doled out for the ...

Overall, TVision says: “In nearly all cases, Republicans paid more attention to political ads than Democrats in the time period. They also paid more attention, in general, to all TV ads.” ...

In November 2023, Meta announced that it would require advertisers to reveal whether their political ads on its platforms have any AI-generated or digitally altered content. Meta's move followed a ...

CINCINNATI—The E.W. Scripps Co. said it produced record revenue of $646 million in Q3 2024, driven by record spending on political advertising. In addition, the company said it now expects full-year ...

Lachlan Murdoch, CEO of Fox Corp., in a statement cited factors including “strong audience growth at Fox News, record political advertising across the company, accelerating revenue growth at ...

The company attributed the miss to cancellations in political ads in late in September, with $5 million in lost revenue due to late ad cancellations during the quarter. “We were impacted by some ...

Political ads have been a constant and repetitive fixture on television leading up to Election Day. YouTube/Colin Allred Political ads have been a constant and repetitive fixture on television ...

Perhaps the one thing people of all political standpoints can agree on this election season is that all these candidate ads need to stop. Well, on Election Day, we'll finally get our wish.

Mainers voted on five referendum questions on Election Day, including whether to adopt a new design for the official state ...