For as little as LaMelo Ball has accomplished in the NBA, no one can deny how popular he is. Ball has 10.2 million Instagram ...

Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...

Ball posted 35 points (13-27 FG, 6-14 3Pt, 3-3 FT), six rebounds and seven assists across 35 minutes during Tuesday's 114-89 loss to the Magic.

Sunday night’s overtime thriller between the Philadelphia 76ers and the Charlotte Hornets involved a sequence that was the ...

Through about three weeks of the NBA season, we are beginning to see the best players ... showcase his abilities on a nightly ...

New spots feature NBA stars Anthony Edwards and LaMelo Ball, and Grammy-nominated artist Coi Leray. Ads showcase such ...

Ball's hot shooting defines his game. LaMelo's shooting ability is impossible to overstate. Great shooters like Stephen Curry ...