Celtics star Jaylen Brown just unveiled a new sneaker brand called 741, with a new sneaker available for preorder.

Jaylen Brown is soon launching his sneaker brand called 741. After being crowned the NBA Finals MVP last season, many sneaker companies offered him endorsement deals. However, according to sources, Brown turned down over $50 million worth of deals to pursue starting his own shoe company.

Boston Celtics star Jaylen Brown has started his own performance brand, 741, and turned down over $50 million from potential endorsement deals to do so. Per

Boston Celtics star Jaylen Brown's eventful offseason continued Tuesday with the unveiling of his new sportswear brand, 741.

Brown is going out on his own, launching his debut performance brand, 741 . According to Brown’s team, he has turned down over $50 million in endorsement deals from other major sneaker companies to pursue full ownership and creative control of his own brand.