REI Co-op Names Abigail Jacobs as Chief Marketing Officer
2 days ago · Nov 12, 2024. Specialty outdoor retailer REI Co-op today named Abigail Jacobs its next chief marketing officer. Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands. “As I got to know Abigail, I was struck by her ability to successfully ...
REI Names Former Sephora Exec as Marketing Boss to Revitalize …
O utdoor retailer REI Co-op named former Sephora executive Abigail Jacobs as its chief marketing officer as it looks to recover from a period of losses, layoffs and stalled sales. Jacobs fills a ...
REI taps former Sephora, Williams-Sonoma exec for chief marketer
2 days ago · Amid a challenging year for outdoor retail, REI on Tuesday named a new chief marketing officer. Abigail Jacobs, who comes with experience from the likes of Sephora, West Elm and Pottery Barn, will ...
Outdoor Retailers REI Brings In Sephora Veteran As Chief …
9 hours ago · Published 11/14/24 AT 8:17 AM EST. Abigail Adams REI. Outdoor retailer REI Co-op has brought on a beauty executive as its new chief marketing officer. Abigail Jacobs will oversee brand development ...
REI names ex-Sephora exec Abigail Jacobs as CMO
22 hours ago · REI has appointed Abigail Jacobs as its new CMO. (Source: REI Co-op) By Irene Dong November 14, 2024. Outdoor retailer REI has appointed Abigail Jacobs as chief marketing officer, overseeing the company’s whole marketing strategy. Jacobs will be responsible for the company’s creative, customer and member planning, marketing operations, and ...
Abigail Jacobs Joins REI Co-Op as CMO - Adweek
By David Cohen. Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs’ six-plus years at beauty retailer Sephora came to an end in March. Prior to ...
REI Co-op Appoints Chief Marketing Officer | SGB Media Online
8 hours ago · November 14, 2024. SGB Update. REI Co-op has named Abigail Jacobs its next chief marketing officer. The specialty retailer said Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands. “As I got to know Abigail, I was struck by her ability ...
In Tough Times For The Outdoors, REI Names New CMO
2 days ago · REI Co-op has tapped Abigail Jacobs as its next chief marketing officer, who takes charge as REI finds itself on rocky terrain. Jacobs, who had been senior vice president of integrated brand and ...
Abigail Jacobs on LinkedIn: Sephora Beauty RePurposed
Abigail Jacobs. Did you know that the majority of beauty packaging can't be recycled in curbside programs? Now you can bring any clean, empty beauty packaging to your local SEPHORA store, drop...
New REI CMO has roots at Sephora, Williams-Sonoma
2 days ago · REI's New Marketing Move: The Bold Strategy Behind Hiring Abigail Jacobs. When it comes to traversing the wild terrains of retail marketing, few ventures could be more daring than stepping into REI's boardroom. And who better to take on this wilderness than a seasoned veteran with experience scaling the heights of brands like Sephora and Williams-Sonoma?
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